Agile NPS for Faster Customer Insights
Forrester reports that only 42% of companies use technology to support their Voice of the Customer research. An even smaller percentage use Customer Feedback Management platforms on a regular basis. Rapid advancement in these technologies have created immediate ROI opportunities for companies across all industries.
Net Promoter Score is the gold standard for measuring customer feedback and loyalty. Today's focus must be extended to the entire customer experience. At Signal59 we measure NPS in an ongoing model to ensure rapid feedback and insight development.
Segmenting and Analytics
NPS is often measured incorrectly, which can cause a business to head in the wrong direction. Only flawless execution of the NPS process will deliver true insights. But the most valuable data comes from proper segmentation and deep data analysis.