This is the first of what will (hopefully) be many interesting blog posts on our website. Our company is all about signals. Signals that are sent to us by customers, employees, partners and even competitors. These signals occur every day and contain valuable feedback, input and ideas for every business.
Turning these signals into patterns of messages and insights requires careful process and attention to detail. Luckily, many innovative companies have developed software platforms to enable this process and to make it more effective. Signal59 partners with many of these technology platforms to collect and analyze this valuable data.
These insights are important to any perspective for building a business whether it is the voice of the customer, the customer experience or the customer journey. These models depend on insights that are accurate and true across a variety of segments within the customer base. These insights are critical for both product development and marketing strategy.
This new ecosystem of customer feedback and employee feedback management tools is still in its early days, especially at the enterprise level. Companies that are leaders in these efforts are already seeing great returns from the time and resources invested. They have charted the course that many other companies now need to follow.
In this blog, we will be looking at how middle-market and startup companies can adopt these technologies to rapidly develop insights and strategies that will accelerate the growth of their business. While growing a business always requires juggling many different activities we believe that collecting and calculating a Net Promoter Score (NPS) and employee experience metrics must always remain a top priority.